ZIPIT Pencil Cases come in a variety of fun and interesting creatures from the unicorn pouch in magical pink, the monster pouch in lime green, to the mermaid pouch in light blue, you won’t ever lose your supplies. These series of ads use mixed media illustration with line work and shadows to show the depth of the supplies inside the ZIPIT pouch. Having each Pencil Pouch look unzipped all the way to promotes how one can use the product.