Heavenly Babybel Cheese
Consumer Product Campaign
What do you think heaven looks like? Are there gates to heaven? Babybel introduces the metaphor of what their mini snack size tastes like, light and rich like the gates to heaven. This 360-degree consumer product campaign includes OOH Ads, an in-store display, and a stop motion video to promote Babybel as a tasty lactose-free snack. Natural lighting was used to photograph the background scenes, along with a sunburst effect for the clouds. The iconic brand wax casing was used to sculpt tiny cows, that would be featured in most of the campaign.
We took photos outside using natural lighting then manipulated each cow to appear as if they are walking to the light, adding sunbursts and a cloud like texture.
BUS SHELTER AD
"You can choose a side, but I will always taste delightful"